DIGITAL CAMPAIGNS & CREATIVE DIRECTION

‘Ode to Time’ : Wakati x Journey Magazine

Wakati Hair Care products alongside Marching 100 awards

Creative Directed by Danae Daniels. Shot by Usher Williams.

In my role as Assistant Creative Director of Journey Magazine, a student-run publication at FAMU, I had the privilege of spearheading a dynamic collaboration between Journey Magazine and Wakati Hair Care. Women's History Month was celebrated with a digital campaign titled 'Ode to Time,' commemorating the evolution of Black hair throughout the decades, as Wakati means "time" in Swahili.

Throughout this journey, I participated in shaping the creative direction of the campaign. I led brainstorming sessions that fostered a collaborative environment, bringing together models, photographers, and graphic designers to generate compelling ideas that would resonate with our audience. By defining the creative vision, I made strategic artistic decisions that aligned with our objectives, all while adhering to budget and timeline constraints.

FAMU students recognize Women’s History Month with an “Ode to Time,” celebrating the evolution of Black hair

Creative Directed by Danae Daniels. Shot by Usher Williams.

Through this collaboration, I learned the power of teamwork and the impact of digital storytelling in celebrating diversity. Working with Wakati was an inspiring experience that reinforced my dedication to inclusive and meaningful projects.

As I reflect on this experience, I am immensely grateful to Wakati Hair Care and Journey Magazine for entrusting me with the opportunity to contribute to such a meaningful project. This collaboration not only allowed me to showcase my leadership and creative expertise but also reinforced my commitment to amplifying diverse voices and narratives within the realm of multimedia and storytelling.

GRAPHICS

REEL

This reel spotlights Juice Bar Miami as a vital establishment offering healthy alternatives for the community, emphasizing the importance of wellness. Additionally, it covers the development of Senate Bill 22 during the 2024 Florida Legislative Session, focusing on pet cremation services and the emergence of 'Sevilla’s Law' for greater transparency. Leveraging multimedia journalism skills, these stories are presented to shed light on the intersections of health, legislation, and community engagement.

PROJECT MANAGEMENT

HBCU CRWNS

FAMU students Jada Taylor, Danae Daniels, & Nadia Gordon (left to right) modeling for HBCU CRWNS Black History Month Day Party 2023 at Urban Outfitters Tallahassee

In 2023, I worked with HBCU CRWNS, a local retail brand in Tallahassee, FL for 9 months as VP of Marketing and Brand Development. In this role, I provided support to the CEO and sales team in managing operation flow, successfully established systems for record retention through daily correspondence tracking, created original and engaging multimedia content across multiple social platforms, provided a visual yearly content calendar to influence follower engagement, actively identified and secured potential collaborations and partnerships, and provided digital content for Urban Outfitters Tallahassee with local onsite vendors and ensured client satisfaction for the UO Local Market during Black History Month 2023.

Overall, my work-related experience in multimedia spans multiple facets of digital marketing, including content creation, strategy development, audience engagement, analytics, and advertising. These experiences have equipped me with a well-rounded skill set to excel in multimedia roles and drive meaningful results for companies and organizations. Within this position, I became a Black Ambition 2023 HBCU Prize Competition Semifinalist. Through creating spaces where innovation thrives, founded by Pharrell Williams, Black Ambition Prize Competition strives to bridge the racial wealth gap by fostering the success of Black and Hispanic entrepreneurs.